Wednesday, February 21, 2018

Sicilian Reserve 2.0

Just one more week left before Sicilian Reserve says arrivederci to launch pricing of bespoke tailoring.

This is pretty incredible value for heritage tailoring on par with Savile Row and Naples.

You can read more about it here.

Tuesday, November 21, 2017

Sicily is the "black swan" of bespoke tailoring

Black swans are the rare exceptions to the norm and defy conventional wisdom.

So why do I consider Sicily the “black swan” of bespoke tailoring, the last secret left for sartorialists?

To learn why, watch my new video below:

Sunday, October 15, 2017

Special event (October 27) : Lifting the veil off of Sicilian tailoring

Join us for a special NYC event on October 27 from 6pm to 7pm in Union Square. This is an informal opportunity to discover Sicilian bespoke tailoring in person.

In particular, you will:

  • Learn why Sicilian tailoring is the best kept secret in bespoke
  • Meet the talented tailor behind Sicilian Reserve
  • Enter to win a copy of Sleevehead's Guide to Sicilian Tailors

I'll give a quick 5 minute talk/presentation on why Sicily is the "black swan" of bespoke tailoring. The rest of the hour will be Q&A and informal conversation with one of the most skilled tailors I know from Sicily. He also happens to be the tailor for Sicilian Reserve...

We look forward to seeing you there!

Wednesday, August 30, 2017

#SGST has landed

In our digital age, we are fed a constant diet of Facebook, Instagram, Snapchat and WeChat updates by friends, colleagues and digital influencers with millions of followers.

People share anything and everything online. These days very little in terms of fashion and style is truly new or a secret. Women decide on the next handbag or #ootd by swiping on Instagram. Likewise, men get inspired by what other guys are wearing by browsing #wiwt. Most of this is "free" and easy. Everything is see, click or buy.

Against that backdrop, writing a full-length book could be construed as either retro or out of step with the times.

I chose to write a book on Sicilian tailoring. Why? Because only a long-form narrative can do justice to the topic. My view is this: the deeper the secret, the more that needs to be told.

Sleevehead's Guide to Sicilian Tailors is the first and only guide to unlocking the last secret left in men's bespoke tailoring.

That's quite a statement but I truly believe it. This is a sartorial story that cannot be told in a single tweet or Instagram, or even a hundred of them.

Based on years of travel, research and personally commissioning bespoke clothes in Sicily, I sum up in #SGST what I know and love about Sicilian tailors and their unique approach to cutting and making superbly tailored clothes.

If you are truly serious about masculine style, this is a secret you cannot miss out on.

Wednesday, May 24, 2017

Kickstarter campaign for Sicilian Reserve

I’m happy to announce our new Kickstarter campaign. Join us in exploring and sustaining the last secret left in bespoke tailoring.

We have three reward levels:

  • $25 for the second, updated edition of Sleevehead's Guide to Sicilian Tailors in e-book form
  • $250 for bespoke pants
  • $1,250 for a bespoke jacket

The campaign will end on midnight June 15, 2017. Please share and forward to the sartorial enthusiasts in your inner circle.

Thursday, May 04, 2017

Sicilian Reserve

I have been working the last few months on a new bespoke concept called Sicilian Reserve. Here's a little teaser video...

Friday, April 28, 2017

A new project - Sicilian Reserve

I am working on launching a new bespoke concept called Sicilian Reserve. Follow me on Instagram, Facebook and Twitter at @sicilianreserve. The website will be launching soon...

Update - Sleevehead's Guide to Sicilian Tailors

I will be updating my 2011 guidebook on Sicilian tailors with a new edition. Expected date of publication is summer 2017. The second edition will provide improved visual content, updated tailor information and logistics.

All customers of the original e-book will receive the updated second edition free of charge via the email address submitted at the time of purchase. Unfortunately, I don't have the contact information of purchasers of the print version on and

However, if you send me an email with a copy of the invoice I would be happy to accommodate and send you a digital update.

Sunday, November 13, 2016

Messina tailor Giuseppe Arrigo

When I was researching my guide to Sicilian tailors five years ago, I became Mr. Arrigo's first American customer. This is the first jacket I commissioned from him and it's still one of my favorites.

He also made the whipcord trousers I'm wearing in the photos. Shirt by Camiceria Flavia. Shoes by Vass.

Sunday, June 26, 2016

Crockett & Jones Le Marais

Crockett & Jones have opened a handsome new boutique in Paris - their third in the city. Besides their two other stores, this new store is fittingly in the Le Marais neighborhood.


Fitting because Le Marais is a wonderfully walkable district even within a city that created the flaneur. To enjoy Le Marais means one must be afoot and wearing shoes you like. The store is a very smart addition to the menswear scene in this particular neighborhood.

The new store stocks eight special models available only in this location. I like these models in particular:

Monday, June 20, 2016

Pitti Uomo

Last week I had the pleasure of attending the summer edition of Pitti Uomo in Florence for a day and a half. Thirty-six hours are not nearly enough time to visit 1,200+ exhibitors at the show.

But in my brief time at Pitti 90 I enjoyed conversing with a number of exhibitors and their representatives from Japan, Italy, the UK and France.

The list of exhibitors below is by no means exhaustive but they stand out for me because of their quality, unique history and/or overall aesthetics:

Friday, June 03, 2016

Bruce Boyer's True Style

I packed a copy of True Style by Bruce Boyer on my flight to Paris last fall and optimistically thought I would have time to read it before Christmas 2015. Unfortunately, my studies prevented me from reading this terrific new volume on menswear until recently.

Put simply, this is the best introduction and guide to masculine style currently on the market. It is the prose expression of the sartorial elegance described in the book itself, revealing an adroit knowledge of literature, sociology, history and a subtle tincture of personal experience.

What I enjoyed most is that Boyer combines the practical, informed and unexpected with a sense of ease. Much as true style deserves a moment of considered appreciation, this is a book worthy of an appreciative read. Highly recommended!

Monday, November 30, 2015

Brand survey of Alfred Dunhill and Ermenegildo Zegna

Please fill out my survey of 2 classic menswear brands - Dunhill and Zegna - for an academic research project I'm working on.

This is an anonymous survey hosted by SurveyMonkey and should take no more 2-3 minutes. Thank you!

Thursday, August 27, 2015

Fit, tailoring and menswear 2.0

I headed over to Brooklyn today and chatted with Joseph Genuardi who is featured in the recent documentary Men of the Cloth. Joseph is currently head tailor at Martin Greenfield Clothiers, a leading US manufacturer of hand-tailored men’s clothing. Not only did Joseph show me the different workshop areas of the nearly century old building, we also had a great conversation on his interesting journey in the industry and the state of menswear today.

Joseph Genuardi

The enthusiastic interest in the documentary speaks to the noteworthy rise and prominence of menswear in the last five years or so. Tailoring matters because fit matters. And fit matters because younger men are more aware of how they look in clothes, value their appearance and wish to incorporate well-fitting clothes in their lifestyle. Hence the (re)emergence of slim fitting suits, jackets and shirts in the early 2000s with Band of Outsiders, Thom Browne, and Hedi Slimane. The rest, as the saying goes, is history.

History also tells us that the last word on fit is found in the realm of bespoke menswear, which takes us full circle to Joseph and the craft of tailoring. The question nowadays is whether the renewed prominence of menswear has staying power. Both Joseph and I believe that it does. The current generation of menswear customers is fully bought into the core idea of fit, which encourages more choice and better quality in menswear. At some point in their journey, they will come across custom tailoring or aspire to it.

In the meantime, the next stage in RTW menswear - menswear 2.0 if you will - will be very interesting. My sense is that menswear has probably changed more rapidly in the last five years than in the last fifty. Put simply, I think today’s menswear brands are a way to access more fitted clothing without going the traditional bespoke route.

Hence, the menswear entrepreneur of 2015 is asking questions such as: How might a smartphone improve the menswear experience? (As an aside, the smartphone is now the single most important fashion and lifestyle accessory for both men and women much like the brimmed hat was de rigueur decades ago.) Alternatively, is there an Uber equivalent for menswear to help me get to my sartorial destination?

We already see glimpses of the future in startups like Mtailor (custom shirts with improved fit assurance through a smartphone app), zTailors (on-demand alterations) or Woodies (algorithmic custom sizing of shirts using big data). Today’s menswear startups are an interesting blend of the old and the new - low tech and high tech.

Yet there is a common denominator - fit and how to improve it. As long as men continue to concern themselves with fit, I believe the menswear space will develop and evolve in interesting ways. I look forward to exploring these opportunities in the upcoming year from a new operating base in Paris.